Late last month, the new York Attorney General’s office announced the findings of investigation it conducted in the business of creating fallacious online reviews for various businesses. Although it is not a ubiquitous practice for Internet marketing firms, some companies did perform these tasks. buy google reviews
Attorney General Eric D. Schneiderman confirmed that 19 enterprises signed agreements to refrain from posting fake online reviews and paid fines ranging from $2,500 to as high as $100,000. Essentially, the objective of the fake online reviews, mostly on Yelp, Google and Yahoo, is raise the company’s awareness, improve its appearance and even increase revenues.
“What we’ve found is even worse than old-fashioned false advertising,” said brand new York attorney general in a statement. “When you in a billboard, you can say to it’s a paid advertisement – but on Yelp or Citysearch, you assume you’re reading authentic consumer opinions, making this practice even more deceiving. This investigation into large-scale, intentional deceit across the Internet tells us that must approach online reviews with caution.”
What New York State investigators also found was that companies reached to be able to seasoned Yelp users and attempted to remunerate them with gift certificates additional types of offers in order to get them to post positive reviews. When that failed then they used freelance websites such as Craig’s List, oDesk.com and Freelancer.com to find writers and paid them between $1 and $10 for reviews.
Schneiderman also cited a 2011 Harvard Business School study, which examined Yelp reviews that were listed as fraudulent by the company. Its four primary findings were chain restaurants were more unlikely that to participate your market scheme, restaurants with intense competition were more likely to create fake reviews in addition to competitors, restaurants with bad reviews or little reviews were more likely to take part in fake reviews and 16 percent of restaurant reviews called fake were certainly going to leave extremely positive or extremely negative reviews than regular reviews.
The Internet marketing, or search engine optimization, industry very competitive and businesses try to innovate their products and services as up to they can to get more clients. Essentially, it is suggested that clients looking to hire an advertising firm must perform their due diligence and do plenty of research on the organization.
In the end, as any Promoting or SEO professional will say, it requires time to display on the first page of Google, boost PageRank and boost domain authority. The most beneficial practice is to adhere to the guidelines posted by search engines, review websites and other Internet venues. Indeed, there is certainly a difference between sending out an argument and falsifying product reviews.
Furthermore, it appears that law enforcement is continuing its efforts in catching companies offering providers. Schneiderman confirmed it will still try to cease business from lying to customers.